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11/10/2018
The ICEC leads the Catalan video game industry to Barcelona Games World
The ICEC leads the Catalan video game industry to Barcelona Games World

The third edition of Barcelona Games World, Spain's pre-eminent video game trade show and a benchmark in Southern Europe for events specialising in interactive leisure, will take place later this year, from 29 November to 2 December.

The four-day event is moving this year from its original venue, Fira Montjuïc, to the Gran Via exhibition centre, whose central pavilion will be flooded with the industry's biggest brands. There will also be conferences featuring leading international speakers, e-Sports competitions and an enhanced business area.

For another year running, the Catalan Institute for Cultural Companies (ICEC) will be present at the event to provide Catalan video game companies with a 208-m2 stand set up in a premier location, and to offer its services to help strengthen companies' visibility through the creative companies' internationalisation brand: Catalan Arts – Video Games.

To optimise Catalan companies' presence at the event, the ICEC, through the Business Development Service (SDE) and the Digital Culture Area, will hold three training sessions during the weeks leading up to Barcelona Games World for developers, producers, reporting officers, managers and any other professionals within the video game industry who have undertaken to write up and carry out their study's marketing and business plans or sell their project to investors and publishers.

This year, the talk of the town among professionals will be the new Games Startup Competition, a contest that is jointly organised by Barcelona Games World and GameBCN, the video game business incubator supported by the ICEC, as well as the Culture Institute of Barcelona (ICUB) and the Conòdrom Creative Research Park. A panel of experts will pick the 12 winning international projects, each of which will be awarded a stand in the lounge's professional area as well as access to the networking and funding programme. To be eligible, projects must fall into one of the following categories: mobile games, PC games, console games and virtual experiences.

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