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29/07/2020
Gamescom, the biggest trade fair for video games in Europe, will be hosting a round table organised by the Catalan business incubator GameBCN with the support of ICEC - Catalan Video Games
Gamescom, the biggest trade fair for video games in Europe, will be hosting a round table organised by the Catalan business incubator GameBCN with the support of ICEC - Catalan Video Games

 

  • The discussion, planned for 26 August as part of devcom, Gamescom's game developers' conference, aims to strengthen relations between game developers and publishers. Speakers at the round table include Becky Ai (Game Hollywood), Matthieu Brossard (WHAT (games)), Marc Melton (Marvelous) and Christopher Wulf (Those Awesome Guys) and will be moderated by the coordinator of GameBCN, Oscar Sahun. GameBCN, the incubation programme for video game studies, with the support of the Catalan Institute for Cultural Companies (ICEC) and Barcelona City Council's Institute of Culture, is being held for the fifth time this year.

 

The video game and interactive entertainment fair Gamescom, which is held every year in Germany, is hosting a round table this year organised by the Catalan business incubator GameBCN in collaboration with the ICEC. The discussion, "What do publishers want? Ask them directly", is planned to take place on Wednesday 26 August and aims to facilitate contacts between video game developers and publishers, giving the former the chance to get first-hand information on how to present their proposals to secure contracts for their video games. It represents an exceptional opportunity to familiarise international professionals with the work done by GameBCN, which this year is being held for the fifth time with the objective of continuing to support the professionalisation of the production chain of video games developed in Catalonia.

Participants in the round table, moderated by Oscar Sahun (GameBCN) will include Becky Ai (Hollywood Games), Matthieu Brossard (WHAT (games)), Marc Melton (Marvelous) and Christopher Wulf (Those Awesome Guys), four leading international publishers. Discussions will take place online, as indeed will the whole of Gamescom 2020, which this year is a special digital-only event due to the ban on mass meetings in Germany up to 31 August.

The German trade fair is one of the world's biggest events for video games and interactive entertainment; since its creation in 2005 it has become an essential meeting place for professional and amateur gamers, primarily from Europe. In 2019 the event brought together 1,153 companies and 31,300 trade professionals from 75 countries, plus almost 375,000 video game and interactive entertainment fans. More than half a million people watched the opening event, which was streamed.

With these figures, Gamescom has become one of the most popular choices for video game companies to launch their new products. Their determination last year to innovate by extending their entire offering to a digital environment had a very positive impact on the trade fair's international standing, and was a key factor in the organisation this year of a fully online event, which dovetailed perfectly with the health requirements laid down to combat COVID-19.

In this environment, the chance to show online viewers from around the world the strength and creativity of the video game sector in Catalonia offers a unique opportunity to contribute to the industry's internationalisation. From this perspective, the inclusion in the Gamescom programme of a round table organised in Catalonia also represents a recognition of the Catalan video game industry, a leading sector in Spain that accounts for 53% of the sector's global annual turnover. It also boasts a rich and varied ecosystem, with international companies such as Ubisoft, Gameloft, King, Scopely and Riot Games, all based in Barcelona, which coexist with a network of independent enterprises and studios as well as large and medium-sized studios with considerable international reach (Social Point, Digital Legends, Novarama, etc.). The size of the sector and its importance in Spain and southern Europe was one of the most significant features highlighted in the "White Paper on the Catalan Video Game Industry 2019", published by the ICEC last June.

The support of the public administration and the existence of business incubators such as GameBCN are also key elements of this ecosystem. Indeed, GameBCN's role in professionalising and strengthening the Catalan business sector grows year after year. A total of 31 teams have passed through this programme in support of video game studios, which this year is being held for the fifth time, all of whom have benefited from invaluable training to professionalise themselves and minimise the risks associated with launching their video games on the market.

GameBCN enjoys the support of the Catalan Institute for Cultural Companies, Barcelona City Council's Institute of Culture, and the consultancy firm Peninsula.

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