News

26/08/2020
Global Music Match unites for the first time 96 artists from 14 countries in what could be the largest online matchmaking of music professionals ever undertaken
Global Music Match unites for the first time 96 artists from 14 countries in what could be the largest online matchmaking of music professionals ever undertaken

Catalan Music, in collaboration with Mercat de Música Viva de Vic, are joining Global Music Match, together with 13 music export offices from around the world, to create new opportunities of talent exchange.

Anna Andreu, Las Migas, and Matthew McDaid will be representing the Catalan music scene in the program.

Fourteen organizations from around the world working for the internationalization of music are presenting Global Music Match (GMM) a new initiative to continue supporting the growth of artists in the international market, despite the mobility restrictions and measures imposed by the Covid-19 pandemic. Catalan Music, the Catalan Institute for the Cultural Companies brand for the international promotion of Catalan companies, is taking part in the promotion of music made in Catalonia, together with Sounds Australia, Showcase Scotland Expo and Canada’s East Coast Music Association (ECMA), founding partners of GMM, and eleven other export organizations and showcase events from all over the world.

During this first edition of Global Music Match, Catalan Music, in collaboration with Mercat de Música Viva de Vic (MMVV), will be promoting three Catalan artists: Anna Andreu, Las Migas, and Matthew McDaid. The three projects are part of the program of MMVV 2020 and present work in the frame of the following genres: acoustic, folk, roots, traditional or world music, the GMM focus in this occasion.

Each week, from August 31st to October 11th, one band/musician from each country will ‘introduce’ another artist from a different country, engaging with them on social media to cross promote to their audiences. Anna Andreu, Las Migas, and Matthew McDaid will be representing Catalonia in the program and they will live this virtual experience sharing this journey with other five artists from around the globe to introduce themselves in the other territories. This is reciprocated for everyone involved, meaning that participating artists will be presented via social networks across a range of international artist’s online audiences.

The program is a unique response to the limitations imposed on the music industry during the Covid-19 pandemic and the inability to tour internationally. Breaking artists into a new market is a challenging process, exacerbated by the current situation as traditional international showcasing opportunities reduce. This program aims to develop new audience bases for artists in a range of international locations, providing a groundwork for future international touring development. The program will also support participating artists to upskill their social media activity, using available digital platforms such as Facebook, Instagram or Twitter, as well as encourage cross border artist collaboration by connecting with musicians from Australia, Canada, Taiwan, Nordic countries or United Kingdom, amongst others.

Lisa Whytock of Showcase Scotland Expo, one of the founding organizations said: “The idea came about on a zoom call between myself and Millie Millgate of Sounds Australia several months ago. We have since seen it grow to include so many export organizations and all of us have been meeting regularly to develop the initiative. It's great that we can all still connect through social media and we are really looking forward to seeing how all the artists work together. Most of them will never have met and many never have toured in the other countries, so it really is going to establish new international connections”.

Global Music Match is supported by the following export organizations: Catalan Music (Catalonia), East Coast Music Association, ECMA (Canada), English Folk Expo, FOCUS Wales (UK), Folk Alliance International (USA), Iceland Music, LUCfest Taiwan, Music Estonia, Music Finland, Music Norway, Puglia Sounds (Italy), Showcase Scotland Expo, Sounds Australia and Spectacle vivant Bretagne (Brittany, France).

All content available using the hashtag #GlobalMusicMatch and at globalmusicmatch.com

Internationalization of the Catalan Music sector

The internationalization road is always a challenge and nowadays even more with the current health and economic crisis. In this context, ICEC’s Market Development Department, and its internationalization brand Catalan Arts, keeps working to facilitate tools, resources, consulting and first-hand information from our network of offices in Barcelona, Berlin, Brussels, London and Paris.

On that sense, if uncertainty on how the pandemic will solve is a constant defiance for artists to reach their audiences, from Catalan Arts we work to offer new digital or hybrid initiatives, like Global Music Match, to continue networking and opening opportunities for international bookings in the near future.

Taking this into account, ICEC has updated and modified its grants for international projects, being aware of the difficulties due to Covid-19. In 2019 ICEC’s support to the internationalization of Catalan music projects reached 162 actions around the world.

More information:
globalmusicmatch.com / www.catalanarts.cat
Mar Pérez Unanue, Catalan Arts – ICEC, london.icec@gencat.cat

0 Comments

Post new comment

The content of this field is kept private and will not be shown publicly.