Matthew McDaid and Las Migas will join the Global Music Marathon Folk Unlocked closing party
Matthew McDaid and Las Migas will join the Global Music Marathon Folk Unlocked closing party

The event is the culmination of the Global Music Match initiative, a new program promoted by 14 Music Export Offices from around the globe, being Catalan Arts one of them, to continue raising artists’ profiles in the international music market

Next February 26th Catalan artists Matthew McDaid and Las Migas will take part in the Global Music Match marathon. Three hours of pre-recorded concerts that will be live broadcast with live interviews, from 22:30h to 01:30h CET, as the closing party for Folk Unlocked, one of the biggest international professional events in USA for the Folk music sector that this year is taking place online.

This marathon will also be the culmination of Global Music Match (GMM) first edition, a program launched in 2020 by 14 Music Export Offices from around the world, Catalan Arts amongst them, as part of the actions by Catalan Institute for Cultural Companies (ICEC) brand for internationalization. GMM aim is to continue raising artists’ profiles in the music international market. On its pilot edition, last September 96 artists from 14 countries took part on it, being Anna Andreu, Las Migas and Matthew McDaid the Catalan representation, with Catalan Arts and Mercat de Música Viva de Vic backing.

Global Music marathon will reunited the great majority of GMM 2020 artists in a collective show to present their work to programmers and international music professionals.

Moreover, Marta Robles, member and cofounder of Las Migas, has been designated as one of the representatives of the almost hundred artists that participated in GMM first edition. “Global Music Match: A Pandemic Success Story” will take place on February 22nd, from 17:30h to 18:30h CET, to share the experience of this network of artists that was born to increase their exposure in new territories, and develop skills on social media, but has evolved into a place for human connections and collaborations amongst their participants. Global Music Match has proved to be a support network and a motivational encounter for musicians in these complicated times.

With the Marathon bringing a formal end to the pilot GMM program, organizers are thrilled to confirm that work is underway towards a second Global Music Match, set to be launched next couple of weeks. Applications will be open soon – keep an eye on and for more details. The Catalan GMM 2020 participants share their experience in this video

Industry and artists who want to learn more, can visit Catalan Arts and/or Global Music Match Virtual Exhibition Booth daily during the Folk Unlocked event, from 17h – 18:30h and 21h – 22:30h CET, Monday – Thursday.

To register to attend the (pay what you can) Folk Unlocked Conference, head to This music conference is one of the biggest fairs in USA for folk music in a broad sense, including different genres such as blues, bluegrass, Celtic, roots and traditional, Latin sounds, hip-hop, Americana, songwriting or world music, amongst others. On 2020, the Folk Alliance conference gather together around 3.400 professionals, coming from 41 countries from around the globe, that took part in roundtables, workshops, showcases, support groups and networking events.

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Envisioned by Sounds Australia, Showcase Scotland Expo, and Canada’s East Coast Music Association (ECMA), Global Music Match was piloted in September 2020 to continue raising the profile of local artists in international music markets despite the COVID-19 pandemic.

Breaking artists into a new territory is a challenging process at the best of times, so the GMM program is designed as a unique response to the limitations imposed on the live music sector at this time, and makes use of social media and peer-to-peer collaboration to increase networks and exposure for export-ready artists internationally, providing a groundwork for future international touring development.

The program also supports participating artists to upskill their social media activity, and encourages cross-border collaboration by connecting musicians from around the world.

Working with an industry coach, artists are grouped into teams of six with musicians from different cultures and countries. Each week, musicians from each country introduce another artist from their team to their social media followers to cross-promote each other’s music and careers to their respective audiences, until all the artists have been presented.

For more information about Global Music Match, visit:

The following export organizations took part in the GMM Pilot edition: Catalan Arts (Catalonia), East Coast Music Association, ECMA (Canada), English Folk Expo, FOCUS Wales (UK), Folk Alliance International (USA), Iceland Music, LUCfest Taiwan, Music Estonia, Music Finland, Music Norway, Puglia Sounds (Italy), Showcase Scotland Expo, Sounds Australia and Spectacle vivant Bretagne (Brittany, France).


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