Global Music Match returns
Global Music Match returns

El Pony pisador, Tarquim and Tori Sparks are representing the Catalan Music scene

Following the success of the first Global Music Match edition, Catalan Arts offers again an opportunity to Catalan acts to get involved in the most important international matchmaking platform amongst musicians

Catalan Arts, Catalan Institute for Cultural Companies (ICEC) internationalization brand, in collaboration with Mercat de Música Viva de Vic, is taking part in this new Global Music Match (GMM) edition, a worldwide music collaboration program driven by 17 export organizations and music showcase events from around the world. Founding partners are Sounds Australia, Showcase Scotland Expo and Canada’s East Coast Music Association (ECMA). Global Music Match is an initiative created to continue raising the profile of folk, roots, traditional or world music artists in international music markets within the challenging parameters of the COVID-19 pandemic.

Almost 80 musicians from around the world, being amongst them El Pony Pisador, Tarquim and Tori Sparks, have been grouped into international teams of six, from different countries, and over the coming 12 weeks will collaborate with each other across social media. Each act has an assigned two-week Featured Artist period, during which time their five team-mates will introduce them to five new audiences around the globe – rotated amongst all artists, up to the end of August. The purpose is to build new connections while travelling and touring stills complicated.

Each team is also led by an international coach – all of whom are leading festival directors and publicity managers from around the world, within the folk/roots genres. Artists will be coached throughout the project by influential figureheads from Cambridge Folk Festival (England), Gooikorts International Folk Festival (Belgium), Montelago Celtic Festival (Italy), Philadelphia Folk Festival (USA), Port Fairy Folk Festival (Australia), or World Music Festival (Chile), along with others that will guide them during the whole process to promote the development of new audiences, and foster networking and team work.

Born out of the COVID-19 pandemic, and created as a unique and direct response to the sudden limitations imposed on the worldwide music industry – and in particular, international showcasing – Global Music Match seeks to enhance and develop artists’ international fanbases presence and peer connections in global markets.

Using available digital platforms such as Facebook, Instagram or Twitter, GMM participants will work to increase their connections and international exposure in Australia, Canada, Taiwan, Nordic countries, or England, Scotland and Wales, to name a few. They will also get tools to improve their communication skills on social media, as well as a boost to collaborate with musicians from 4 different Continents. Last year Anna Andreu, Las Migas and Matthew McDaid were part of the first GMM featured artists.

Global Music Match is supported by the following music export organizations: Canadian Independent Music Association – CIMA, Catalan Arts (Catalonia), Chile Musica, Culture Ireland, East Coast Music Association – ECMA (Canada), English Folk Expo, Export Music Sweden, FOCUS Wales, Folk Alliance International (USA), Iceland Music, Italia Music Export (Italy), LUCfest Taiwan, Music Finland, Music Norway, Showcase Scotland Expo, Sounds Australia, Spectacle vivant Bretagne (Brittany), Tempi (Denmark).

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